Although many small companies do just fine with using one domain name, businesses of all sizes can surely benefit from registering multiple domain names as part of their domain name & seo strategy. Having multiple domain names can provide digital marketing chances to engage your clients and to help grow your business visibility higher.
Finest of all, a domain name is versatile. Depending on the type of digital marketing campaign you’re running, you have the flexibility to modify your approach. For example, you can employ a domain name for something that requires very little venture of your time or money by simply pointing a specific domain name back to your existing website and providing you valuable backlinks which is liked by google or redirecting it to your business’s social media page. But if you have more time and/or a larger budget, you can create a seo strategy campaign-specific landing page or even develop an entirely new website.
Let’s consider some of the following more specific seo strategy on how to leverage a domain name in your marketing:
Highly targeted campaigns related to your SEO Strategy
If you’re thinking of beginning a one-off marketing campaign that targets a very definite or distinct audience/users from your company’s core audience, consider using a special domain name that points to a new landing page. A giveaway, special event, loyalty program, trade show or even a commercial or a promotional event are good examples of when you might want to use a unique domain name and landing page that is separate from your main website.
This option has many profit. It allows you to:
- Modify creative content specific to your targeted audience.
2. Try creative ideas & content.
3. Test A/B messaging that’s different from your main “corporate” tone and feel.
4. Easily track & review your campaign’s results.
Detailed products and services
Sometimes it makes wisdom to “brand” a specific product or service provided by brand with its own domain name and website. Just for example look at Coca-Cola, where many of their popular products have their own devoted websites, such as dietcoke.com, dasani.com and minutemaid.com.
For example, let’s say you’re a realtor and want to showcase a high-end top property. You could register the actual address (e.g., 123nameofthestreet.com) as a domain name and re-direct potential buyers back to a targeted landing page or website that provides property details, photos or videos.
Or perhaps you’re an established commercial architectural company and want to enlarge into the residential arena. Register a new domain name with that precise market in mind, and influence it with a new website, social media channels, branded company email and seo strategy. It merits thought because it may help with any confusion that may arise between your commercial and residential customers.
Getting creative Content
- Particular day — www.devyadigital.com
2. Season or holiday — www.iamsinha.com
3. Location — www.justdigitalbazaar.com
4. Campaign slogan — www.himashuhingad.net
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You can try NameStudio here.
Just to recap…
You don’t have to register thousands of domain names to be successful in today’s highly competitive market. But with a good domain name strategy in place, you can use a few additional domain names to develop your marketing efforts with some good seo strategy, which could help create more chances to grow your business larger and keep your existing customers and clients very engaged with your business.
Any business, creation and service names and logos referenced herein are the property of their respective owners and are for naming purposes only. Use of these names and logos does not involve endorsement.